RENICA RYADI

Work Experience

Fulco Holdings (Singapore) Marketing Manager Assistant__________________________________________April 2022 – February 2024

Responsible for all digital marketing channel enablements for 5 business units, including SEO,

 

online ads, and social media campaigns.

 

Handled all the analytics tools including Google Analytics, Search Console, Looker Studio, Tag

 

Manager, Business Suite, and Meta Ads Manager.

 

Created strategies related to SEO, CRM, and performance marketing activities.

 

Standardized the reporting system for marketing activities for the C-levels using Workspace and

 

Google Looker Studio.

 

Improved website performance (fulco.sg and fumo.sg) from 0 click to 1,300/month traffic view.

 

Initiated customers tracking systems from all marketing channels, using parameters and tracking

 

tools (Google Tag Manager, Hotjar, UTM trackers).

 

Increased the organic conversion rates from 0 to 9 – 15%/month.

 

Diversified the conversion funnels through Facebook, Instagram, ads, and SEO.

 

cmlabs (Indonesia) Digital Marketing Strategist____________________________________________April 2021 – June 2022

Initiated and was responsible for all digital marketing channels, including SEM, online ads, and

 

social media campaigns.

 

Handled all the analytics tools including Google Analytics, Search Console, Looker Studio, Tag

 

Manager, Business Suite, and Meta Ads Manager.

 

Created strategies related to social media, CRM, and performance marketing activities.

 

Increased paid conversions using Google Adwords from 0 to 11%/month.

 

Improved brand presence on SERP from 100 SV/month to 360 SV/month in 8 months.

 

Initiated cmlabsclass, an online webinar to share SEO expertise for digital marketing

 

communities.

 

Responsible for budget ads spent of IDR 5 – 10 mio ($300 – $700)/month and achieved 750%

 

ROAS.

 

Project Manager (for Storylabs)________________________________________

 

At the same time, was responsible for Storylabs’ initial enablement, a publication and backlink

 

media from cmlabs.

 

Handled 12 websites in various niches, including tech, travel, finance, culinary, education, and

 

tourism.

 

Led a cross-functional team consists of an SEO specialist, 5 content writers, a UI/UX, and 2

 

developers.

 

Increased the total traffic from 110K/month to 1 mio/month in 8 months.

 

Initiated Google AdSense and gained IDR12 – 15 mio ($800 – $1000)/month.

 

Initiated Google News indexing for 2 websites (KulinerKota.com and TiketResmi.com).

 

Initiated a new revenue channel using an online ticketing system.

 

SEO Content Editor_____________________________________________________

 

Responsible for OCBC NISP’s SEO content production (3500 – 4000 words/day).

 

Increased the website traffic from 96K/month to 1 mio/month in 8 months.

 

Led 2 content writers.

 

Jago Bahasa Inspira (Indonesia) June 2019 – March 2021

 

Marketing Manager____________________________________________________

 

Led 3 teams (branding, marketing, and sales) consists of 17 people in Jagobahasa.com.

 

Increased the brand exposure of Tiktok from 7K to 1 mio followers in 4 months and been chosen

 

as Tiktok Creator Partners.

 

Improved the management system, job distributions, and reward recognitions.

 

Initiated collaborations with cross-niche brands like By.U (telecommunication and internet) and

 

Schoters (scholarship and working abroad).

 

Responsible for budget ads spent of IDR 120 – 180 mio ($8000 – $11000)/month, decreased it in

 

4 months by 75%, and achieved the company’s breakeven point (BEP) in 3 months.

 

Marketing Strategist____________________________________________________

 

At the same time, was responsible for creating marketing strategies for 2 other business units,

 

Kampung Inggris LC and Annajah TBI School.

 

Content Manager_______________________________________________________

 

Responsible for 3 websites (kampunginggris.id, kampunginggrispare.info,

 

kampunginggrislc.com) and the content production (4000 – 5000 words/day).

 

Increased the website traffic from 86K/month to 800K/month in a year.

 

Initiated multi-channel traffic sources from Instagram, Facebook, and Twitter (X).

 



Skip to content