RENICA RYADI
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Work Experience
Fulco Holdings (Singapore) Marketing Manager Assistant__________________________________________ | April 2022 – February 2024 |
● Responsible for all digital marketing channel enablements for 5 business units, including SEO,
online ads, and social media campaigns.
● Handled all the analytics tools including Google Analytics, Search Console, Looker Studio, Tag
Manager, Business Suite, and Meta Ads Manager.
● Created strategies related to SEO, CRM, and performance marketing activities.
● Standardized the reporting system for marketing activities for the C-levels using Workspace and
Google Looker Studio.
● Improved website performance (fulco.sg and fumo.sg) from 0 click to 1,300/month traffic view.
● Initiated customers tracking systems from all marketing channels, using parameters and tracking
tools (Google Tag Manager, Hotjar, UTM trackers).
● Increased the organic conversion rates from 0 to 9 – 15%/month.
● Diversified the conversion funnels through Facebook, Instagram, ads, and SEO.
cmlabs (Indonesia) Digital Marketing Strategist____________________________________________ | April 2021 – June 2022 |
● Initiated and was responsible for all digital marketing channels, including SEM, online ads, and
social media campaigns.
● Handled all the analytics tools including Google Analytics, Search Console, Looker Studio, Tag
Manager, Business Suite, and Meta Ads Manager.
● Created strategies related to social media, CRM, and performance marketing activities.
● Increased paid conversions using Google Adwords from 0 to 11%/month.
● Improved brand presence on SERP from 100 SV/month to 360 SV/month in 8 months.
● Initiated cmlabsclass, an online webinar to share SEO expertise for digital marketing
communities.
● Responsible for budget ads spent of IDR 5 – 10 mio ($300 – $700)/month and achieved 750%
ROAS.
Project Manager (for Storylabs)________________________________________
● At the same time, was responsible for Storylabs’ initial enablement, a publication and backlink
media from cmlabs.
● Handled 12 websites in various niches, including tech, travel, finance, culinary, education, and
tourism.
● Led a cross-functional team consists of an SEO specialist, 5 content writers, a UI/UX, and 2
developers.
● Increased the total traffic from 110K/month to 1 mio/month in 8 months.
● Initiated Google AdSense and gained IDR12 – 15 mio ($800 – $1000)/month.
● Initiated Google News indexing for 2 websites (KulinerKota.com and TiketResmi.com).
● Initiated a new revenue channel using an online ticketing system.
SEO Content Editor_____________________________________________________
● Responsible for OCBC NISP’s SEO content production (3500 – 4000 words/day).
● Increased the website traffic from 96K/month to 1 mio/month in 8 months.
● Led 2 content writers.
Jago Bahasa Inspira (Indonesia) June 2019 – March 2021
Marketing Manager____________________________________________________
● Led 3 teams (branding, marketing, and sales) consists of 17 people in Jagobahasa.com.
● Increased the brand exposure of Tiktok from 7K to 1 mio followers in 4 months and been chosen
as Tiktok Creator Partners.
● Improved the management system, job distributions, and reward recognitions.
● Initiated collaborations with cross-niche brands like By.U (telecommunication and internet) and
Schoters (scholarship and working abroad).
● Responsible for budget ads spent of IDR 120 – 180 mio ($8000 – $11000)/month, decreased it in
4 months by 75%, and achieved the company’s breakeven point (BEP) in 3 months.
Marketing Strategist____________________________________________________
● At the same time, was responsible for creating marketing strategies for 2 other business units,
Kampung Inggris LC and Annajah TBI School.
Content Manager_______________________________________________________
● Responsible for 3 websites (kampunginggris.id, kampunginggrispare.info,
kampunginggrislc.com) and the content production (4000 – 5000 words/day).
● Increased the website traffic from 86K/month to 800K/month in a year.
● Initiated multi-channel traffic sources from Instagram, Facebook, and Twitter (X).