Renica Ryadi

RENICA RYADI


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Work Experience

Fulco Holdings (Singapore) Marketing Manager Assistant__________________________________________ April 2022 – February 2024

● Responsible for all digital marketing channel enablements for 5 business units, including SEO,

 

online ads, and social media campaigns.

 

● Handled all the analytics tools including Google Analytics, Search Console, Looker Studio, Tag

 

Manager, Business Suite, and Meta Ads Manager.

 

● Created strategies related to SEO, CRM, and performance marketing activities.

 

● Standardized the reporting system for marketing activities for the C-levels using Workspace and

 

Google Looker Studio.

 

● Improved website performance (fulco.sg and fumo.sg) from 0 click to 1,300/month traffic view.

 

● Initiated customers tracking systems from all marketing channels, using parameters and tracking

 

tools (Google Tag Manager, Hotjar, UTM trackers).

 

● Increased the organic conversion rates from 0 to 9 – 15%/month.

 

● Diversified the conversion funnels through Facebook, Instagram, ads, and SEO.

 

cmlabs (Indonesia) Digital Marketing Strategist____________________________________________ April 2021 – June 2022

● Initiated and was responsible for all digital marketing channels, including SEM, online ads, and

 

social media campaigns.

 

● Handled all the analytics tools including Google Analytics, Search Console, Looker Studio, Tag

 

Manager, Business Suite, and Meta Ads Manager.

 

● Created strategies related to social media, CRM, and performance marketing activities.

 

● Increased paid conversions using Google Adwords from 0 to 11%/month.

 

● Improved brand presence on SERP from 100 SV/month to 360 SV/month in 8 months.

 

● Initiated cmlabsclass, an online webinar to share SEO expertise for digital marketing

 

communities.

 

● Responsible for budget ads spent of IDR 5 – 10 mio ($300 – $700)/month and achieved 750%

 

ROAS.

 

Project Manager (for Storylabs)________________________________________

 

● At the same time, was responsible for Storylabs’ initial enablement, a publication and backlink

 

media from cmlabs.

 

● Handled 12 websites in various niches, including tech, travel, finance, culinary, education, and

 

tourism.

 

● Led a cross-functional team consists of an SEO specialist, 5 content writers, a UI/UX, and 2

 

developers.

 

● Increased the total traffic from 110K/month to 1 mio/month in 8 months.

 

● Initiated Google AdSense and gained IDR12 – 15 mio ($800 – $1000)/month.

 

● Initiated Google News indexing for 2 websites (KulinerKota.com and TiketResmi.com).

 

● Initiated a new revenue channel using an online ticketing system.

 

SEO Content Editor_____________________________________________________

 

● Responsible for OCBC NISP’s SEO content production (3500 – 4000 words/day).

 

● Increased the website traffic from 96K/month to 1 mio/month in 8 months.

 

● Led 2 content writers.

 

Jago Bahasa Inspira (Indonesia) June 2019 – March 2021

 

Marketing Manager____________________________________________________

 

● Led 3 teams (branding, marketing, and sales) consists of 17 people in Jagobahasa.com.

 

● Increased the brand exposure of Tiktok from 7K to 1 mio followers in 4 months and been chosen

 

as Tiktok Creator Partners.

 

● Improved the management system, job distributions, and reward recognitions.

 

● Initiated collaborations with cross-niche brands like By.U (telecommunication and internet) and

 

Schoters (scholarship and working abroad).

 

● Responsible for budget ads spent of IDR 120 – 180 mio ($8000 – $11000)/month, decreased it in

 

4 months by 75%, and achieved the company’s breakeven point (BEP) in 3 months.

 

Marketing Strategist____________________________________________________

 

● At the same time, was responsible for creating marketing strategies for 2 other business units,

 

Kampung Inggris LC and Annajah TBI School.

 

Content Manager_______________________________________________________

 

● Responsible for 3 websites (kampunginggris.id, kampunginggrispare.info,

 

kampunginggrislc.com) and the content production (4000 – 5000 words/day).

 

● Increased the website traffic from 86K/month to 800K/month in a year.

 

● Initiated multi-channel traffic sources from Instagram, Facebook, and Twitter (X).