In the story of growth, data is the plot, and marketing writes the ending.
Welcome to Renica Ryadi’s personal blog.
I'm here to help you reach the next milestones,
balancing your dreams with actionable plans
(No worries, I'm an optimist! :D)
I am Renica Ryadi, a digital marketing strategist with 7+ years of work experience in content writing, SEO, market research, funnel strategy, ads content strategy, online advertising, performance marketing, and data analysis.
I believe that an effective strategy is one that is based on data, without forgetting intuition and the lessons learned from experience.
Industry Milestones
Private School (Education Niche, Switzerland)
Increased ROAS for the camp programme from 2,3 to 6,3 times year-on-year. Reduced the Cost Per Purchase (CPP) by 60%. Streamlined the audience targeting to make the campaigns more effective and efficient.
An Interior Design Company (Real Estate Niche, Singapore)
Decreased the Cost Per Lead (CPL) from $90 to $20 - $40 in 12 months. Increased website traffic organically from 300/month to 2000/month in 8 months. Developed digital marketing guidebook using NoteLLM.
International Sport Events (Sports Niche, Global)
Conducted by an official international sport association. Exceeded the total ticket sales target by 700%, with Add To Cart-to-Purchase rate reached 30%.
SEO & Marketing Agency (B2B Niche, Indonesia)
As an SEO editor, increased the monthly traffic of a client (multinational bank company) from 96,000 to 1 million/month. Proposed the first digital marketing specialist role in the company with 750% ROAS. Boosted brand keyword visibility from 100 to 360/month. Managed 12 websites with Google AdSense and created an additional revenue stream for the company.
B2B Construction Group (B2B Niche, Switzerland)
Increased the lead conversion by 80%, using funnel and heatmap analysis.
A Jewellery Brand (Fashion Niche, Netherlands)
Scaled the organic presence through organic SERP and Google Shopping, from 0 to 55,000 impressions/month, grew all the platforms from 0, including ads, social media, and email marketing system.