{"id":39,"date":"2024-12-25T15:39:55","date_gmt":"2024-12-25T15:39:55","guid":{"rendered":"https:\/\/renicaryadi.com\/?page_id=39"},"modified":"2024-12-29T12:18:59","modified_gmt":"2024-12-29T12:18:59","slug":"resume","status":"publish","type":"page","link":"https:\/\/renicaryadi.com\/en\/resume\/","title":{"rendered":"RESUME"},"content":{"rendered":"<h2>RENICA RYADI<\/h2>\n<ul>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<ul>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 64H48C21.49 64 0 85.49 0 112v288c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V112c0-26.51-21.49-48-48-48zm0 48v40.805c-22.422 18.259-58.168 46.651-134.587 106.49-16.841 13.247-50.201 45.072-73.413 44.701-23.208.375-56.579-31.459-73.413-44.701C106.18 199.465 70.425 171.067 48 152.805V112h416zM48 400V214.398c22.914 18.251 55.409 43.862 104.938 82.646 21.857 17.205 60.134 55.186 103.062 54.955 42.717.231 80.509-37.199 103.053-54.947 49.528-38.783 82.032-64.401 104.947-82.653V400H48z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<ul>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<ul>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M423.5 0C339.5.3 272 69.5 272 153.5V224H48c-26.5 0-48 21.5-48 48v192c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V272c0-26.5-21.5-48-48-48h-48v-71.1c0-39.6 31.7-72.5 71.3-72.9 40-.4 72.7 32.1 72.7 72v80c0 13.3 10.7 24 24 24h32c13.3 0 24-10.7 24-24v-80C576 68 507.5-.3 423.5 0z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\tProject example\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<ul>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\tBack to homepage\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<h3>Work Experience<\/h3>\n<table>\n<tbody>\n<tr>\n<td style=\"border-style: none;\" width=\"538\">Fulco Holdings (Singapore) Marketing Manager Assistant__________________________________________<\/td>\n<td style=\"border-style: none;\" width=\"208\">April 2022 \u2013 February 2024<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u25cf Responsible for all digital marketing channel enablements for 5 business units, including SEO,<\/p>\n<p>\u00a0<\/p>\n<p>online ads, and social media campaigns.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Handled all the analytics tools including Google Analytics, Search Console, Looker Studio, Tag<\/p>\n<p>\u00a0<\/p>\n<p>Manager, Business Suite, and Meta Ads Manager.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Created strategies related to SEO, CRM, and performance marketing activities.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Standardized the reporting system for marketing activities for the C-levels using Workspace and<\/p>\n<p>\u00a0<\/p>\n<p>Google Looker Studio.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Improved website performance (fulco.sg and fumo.sg) from 0 click to 1,300\/month traffic view.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Initiated customers tracking systems from all marketing channels, using parameters and tracking<\/p>\n<p>\u00a0<\/p>\n<p>tools (Google Tag Manager, Hotjar, UTM trackers).<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Increased the organic conversion rates from 0 to 9 \u2013 15%\/month.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Diversified the conversion funnels through Facebook, Instagram, ads, and SEO.<\/p>\n<p>\u00a0<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"border-style: none;\" width=\"537\">cmlabs (Indonesia) Digital Marketing Strategist____________________________________________<\/td>\n<td style=\"border-style: none;\" width=\"180\">April 2021 \u2013 June 2022<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u25cf Initiated and was responsible for all digital marketing channels, including SEM, online ads, and<\/p>\n<p>\u00a0<\/p>\n<p>social media campaigns.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Handled all the analytics tools including Google Analytics, Search Console, Looker Studio, Tag<\/p>\n<p>\u00a0<\/p>\n<p>Manager, Business Suite, and Meta Ads Manager.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Created strategies related to social media, CRM, and performance marketing activities.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Increased paid conversions using Google Adwords from 0 to 11%\/month.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Improved brand presence on SERP from 100 SV\/month to 360 SV\/month in 8 months.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Initiated cmlabsclass, an online webinar to share SEO expertise for digital marketing<\/p>\n<p>\u00a0<\/p>\n<p>communities.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Responsible for budget ads spent of IDR 5 \u2013 10 mio ($300 \u2013 $700)\/month and achieved 750%<\/p>\n<p>\u00a0<\/p>\n<p>ROAS.<\/p>\n<p>\u00a0<\/p>\n<p>Project Manager (for Storylabs)________________________________________<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf At the same time, was responsible for Storylabs\u2019 initial enablement, a publication and backlink<\/p>\n<p>\u00a0<\/p>\n<p>media from cmlabs.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Handled 12 websites in various niches, including tech, travel, finance, culinary, education, and<\/p>\n<p>\u00a0<\/p>\n<p>tourism.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Led a cross-functional team consists of an SEO specialist, 5 content writers, a UI\/UX, and 2<\/p>\n<p>\u00a0<\/p>\n<p>developers.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Increased the total traffic from 110K\/month to 1 mio\/month in 8 months.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Initiated Google AdSense and gained IDR12 \u2013 15 mio ($800 \u2013 $1000)\/month.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Initiated Google News indexing for 2 websites (KulinerKota.com and TiketResmi.com).<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Initiated a new revenue channel using an online ticketing system.<\/p>\n<p>\u00a0<\/p>\n<p>SEO Content Editor_____________________________________________________<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Responsible for OCBC NISP\u2019s SEO content production (3500 \u2013 4000 words\/day).<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Increased the website traffic from 96K\/month to 1 mio\/month in 8 months.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Led 2 content writers.<\/p>\n<p>\u00a0<\/p>\n<p>Jago Bahasa Inspira (Indonesia) June 2019 \u2013 March 2021<\/p>\n<p>\u00a0<\/p>\n<p>Marketing Manager____________________________________________________<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Led 3 teams (branding, marketing, and sales) consists of 17 people in Jagobahasa.com.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Increased the brand exposure of Tiktok from 7K to 1 mio followers in 4 months and been chosen<\/p>\n<p>\u00a0<\/p>\n<p>as Tiktok Creator Partners.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Improved the management system, job distributions, and reward recognitions.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Initiated collaborations with cross-niche brands like By.U (telecommunication and internet) and<\/p>\n<p>\u00a0<\/p>\n<p>Schoters (scholarship and working abroad).<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Responsible for budget ads spent of IDR 120 \u2013 180 mio ($8000 &#8211; $11000)\/month, decreased it in<\/p>\n<p>\u00a0<\/p>\n<p>4 months by 75%, and achieved the company\u2019s breakeven point (BEP) in 3 months.<\/p>\n<p>\u00a0<\/p>\n<p>Marketing Strategist____________________________________________________<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf At the same time, was responsible for creating marketing strategies for 2 other business units,<\/p>\n<p>\u00a0<\/p>\n<p>Kampung Inggris LC and Annajah TBI School.<\/p>\n<p>\u00a0<\/p>\n<p>Content Manager_______________________________________________________<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Responsible for 3 websites (kampunginggris.id, kampunginggrispare.info,<\/p>\n<p>\u00a0<\/p>\n<p>kampunginggrislc.com) and the content production (4000 \u2013 5000 words\/day).<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Increased the website traffic from 86K\/month to 800K\/month in a year.<\/p>\n<p>\u00a0<\/p>\n<p>\u25cf Initiated multi-channel traffic sources from Instagram, Facebook, and Twitter (X).<\/p>\n<p>\u00a0<\/p><\/p>","protected":false},"excerpt":{"rendered":"<p>RENICA RYADI Project example Back to homepage Work Experience Fulco Holdings (Singapore) Marketing Manager Assistant__________________________________________ April 2022 \u2013 February 2024 \u25cf Responsible for all digital marketing channel enablements for 5 business units, including SEO, \u00a0 online ads, and social media campaigns. \u00a0 \u25cf Handled all the analytics tools including Google Analytics, Search Console, Looker Studio, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/renicaryadi.com\/en\/wp-json\/wp\/v2\/pages\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renicaryadi.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/renicaryadi.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/renicaryadi.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renicaryadi.com\/en\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":26,"href":"https:\/\/renicaryadi.com\/en\/wp-json\/wp\/v2\/pages\/39\/revisions"}],"predecessor-version":[{"id":168,"href":"https:\/\/renicaryadi.com\/en\/wp-json\/wp\/v2\/pages\/39\/revisions\/168"}],"wp:attachment":[{"href":"https:\/\/renicaryadi.com\/en\/wp-json\/wp\/v2\/media?parent=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}